“Take the first step for your protection”

With the support of the Melina Merkouri Foundation and with leading roles played by
Lena Drosaki, Lena Papaligoura, Ioanna Pappa and Gioulika Skafida,
the Centre for Life is sending the message that HIV concerns women as well.

More than 50% of people living with HIV worldwide are women. In Europe 1 in 3 HIV diagnoses concerns women, according to the World Health Organization (WHO) and the European Centre of Disease Prevention and Control (ECDC). In Greece, 66,5% of women that have been diagnosed with HIV, until today, acquired the virus through heterosexual sexual intercourse (Centre of Disease Prevention and Control. Epidemiological Survey of HIV / AIDS infection in Greece, 31-12-2016 (Issue No. 31). Athens 2017).

The above data combined with the fact that there is lack of female-oriented awareness campaigns in Greece, motivated the Centre for Life to design a powerful awareness campaign for the female population, focusing on heterosexual intercourse, in order to convey the message that HIV concerns women as well and that women can take the initiative for a healthy sex life.

Centre for Life’s campaign entitled “Take the first step for your protection” has the valuable support of the Melina Merkouri Foundation (Facebook) and constitutes the first coordinated awareness effort for women concerning HIV and/or AIDS in Greece. Leading roles of the campaign are played by Lena Drosaki, Lena Papaligoura, Ioanna Pappa and Gioulika Skafida, actresses that have been awarded with the Melina Merkouri Theatre Award for their performances.

Through these positive and realistic narrations, the Centre for Life attempts to inform women about the HIV virus as well as to urge them for proper prevention.

The Centre of Life, since its foundation, implements support and empowerment services for seropositive women, as well as information and prevention actions for the female population. Women are a population particularly vulnerable to HIV, both due to biological factors and psychosocial factors.  Given all the above, the Centre for Life considers of utmost importance the message of information and proper prevention to reach all women, thus inviting the public to support this effort for an issue that concerns us all.

#takethefirststep for your protection!

We would like to thank Larry Gus for letting us use the song “Aggelos Kiriou”.

The campaign is under the auspices of the Embassies of France, Australia, The Netherlands and Germany, as well as the sponsorship of MAC & GSK-ViiV