The campaign “Take down the label” at the Ermis Awards


Centre for Life’s nationwide campaign “Take down the label” had a successful participation in the Ermis Awards 2017, the most prestigious annual advertising awards in Greece. More specifically, the campaign won 2 Silver awards, 1 in the Digital category and 1 in the Branded & Content category.

In this context, Centre for Life would also like to congratulate the team of “The Newtons Laboratory” agency, which always supports our organization’s initiatives.

Many thanks also go to the TV hostess Jenny Balatsinou and the singer of the musical group ONIRAMA, Thodoris Marandinis, for their participation in the campaign.

The campaign “Take down the label” was one more initiative in the context of our Organization’s efforts to eliminate the social stigma faced by the people living with HIV.

The Ermis Awards are the only institution in Greece that awards creativity in communication and are organized by the Association of Advertising & Communications Companies of Greece. The awards highlight the most creative advertising and use of media, communication, film production, events, digital work and direct marketing.